A/B Testing: Going further than layouts to improve user’s experience

People tend to associate the idea of performing A/B tests to creating a couple of layouts for a company’s landing page and comparing the conversion rates for each one. While this is an important use case, A/B testing is much more than testing web

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Top 4 mobile app monitoring tools, from the network perspective

Measuring the user experience is key to a successful app and a bad user experience can cost a lot of money. Therefore, you should always assume app improvement as a continuous process that includes monitoring and testing.

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